Survey Recruitment on LinkedIn: A Step-by-Step Guide to Targeted Outreach

LinkedIn’s professional user base and precise targeting capabilities present social science researchers with a valuable opportunity to recruit survey participants from highly specific populations, particularly those relevant to research on employment and industry dynamics. While platforms such as Facebook and Instagram are commonly used for recruitment of survey participants, LinkedIn’s potential in survey participant recruitment remains underutilized. Its professional focus, career-centric context, and only minimal off-topic content make it ideal for reaching the potential labor force population. This is particularly relevant for studies requiring insights from specific industries, occupations, or education levels. In this Methods Bites Tutorial, Dr. Zaza Zindel (German Centre for Integration and Migration Research (DeZIM)) and Dr. Lisa de Vries (FernUniversität in Hagen) provide a step-by-step guide on how to use LinkedIn ads to recruit participants for survey research. Continue reading