Campaign level

-     Ad objective: Consideration → Traffic

-     Campaign budget: 400.00 EUR

Ad group level

General settings

-     Placement: TikTok

-     User comments: On

-     Video download: On

-     Video sharing: On

-     Schedule: 22-08-06 16:00 ? 22-08-09 16:00

-     Bid strategy: lowest cost

-     Billing event: Click (CPC)

Targeting parameters

DE1

-        Language: German

-        Country: Germany

-        Age range: 18-55+

-        Gender: No limit

-        Max. Budget: 130.00 EUR

DE2

-        Language: English

-        Country: Germany

-        Age range: 18-55+

-        Gender: No limit

-        Max. Budget: 130.00 EUR

UK

-        Language: English

-        Country: UK

-        Age range: 18-55+

-        Gender: No limit

Ad level

-     Custom identity: @SozPolStudyUniBielefeld

-     Call-to-action: Learn More

-     Ad text:

o  Take our short survey!

o  Take part in our short survey!

o  Nimm jetzt an unserer kurzen Umfrage teil!

o  Nimm jetzt an unserer kurzen Befragung teil!