Ad 1	Ad 2	Total
Impression	25,078	31,912	56,990
Reach	7,269	5,189	11,385
Averg. display frequency per user	3.45	6.15	5.01
Link-Clicks	135	166	301
CTR	0.54	0.52	0.53
Total spend (€)	213.20	286.80	500.00
CPC (€)	1.58	1.73	1.66
Started interviews	61	82	143
Completed Interviews	41	57	98
Cost per CI (€)	5.20	5.03	5.10